Companies that regularly post high-quality content to their blog or website tend to see an increase in leads, sales, and organic traffic. Google can also pick up the blog posts and rank them high in the search results for profitable keywords.

This, in turn, can drive more traffic to the website. Once the people are on the site, the amazing content persuades them to perform an action, such as leaving their contact info, calling for more information, or liking them on their social media accounts.

Personal injury attorneys and law firms can benefit greatly from having a regularly updated blog section on their website. Colloquially knows as “blawgs,” they can drive new leads and traffic by ranking well in the organic search results as well as help establish trust when potential clients browse the website.

It’s hard to find any small business that isn’t affected by the COVID 19 pandemic.  We are all doing our part to curb the spread of the virus, changing our behavior, working remotely.  But how prepared are business owners to navigate the economic impact of the virus? The key to getting through this turbulent time is to adapt.

Now is the time to adopt new remote workflows, use digital tools to remotely connect with your customers to offer products or services online, and develop your business’ technology to be more efficient.   

Underperforming PPC campaigns can eat up a monthly budget in a matter of a few days. Worse yet, many companies don’t realize just how much money they’re leaving on the table as they internally manage their own Google AdWords or Remarketing campaigns.

Instead of giving up entirely on paid ads or lowering your monthly spend, there are a few things that you can do right now to optimize your pay-per-click campaigns. We’re going to show you our five favorite tips that will put an end to the financial bleed and help turn around your underperforming PPC campaigns.

A good content marketing strategy can help your eCommerce business reach the right audience, generate brand awareness, and drive up the lifetime value of your customers, not to mention help stimulate your organic search rankings.  

We’ve come up with our five favorite eCommerce content marketing tips that you can use to help drive new sales and supplement whatever traffic you’re getting from organic and paid promotion.  Read our tips here.