Content
Your website unfolds like a story. From the moment visitors arrive we have to grab attention, hook their interest, and inspire them to come inside.
This story – visual and verbal – draws the right people in, showcases your core value proposition, and inspires action.
What's more, fresh, relevant content on your website is a top SEO factor. And 61% of consumers would rather buy from a company that publishes great content.
Grab Attention
Studies show you have about half a second to hook your visitor. Do the first 3 words on your website help you do that?
Spark a Connection
Your best prospective clients are evaluating at more than one option. The right text highlights your strengths.
Rank in Google
Do you know what your customers are typing into Google? Does your website rank for those searches?
How We Do It
Content Strategy for Conversions
To help you create content and messaging that will clearly convey your offerings in a web-friendly way and inspire positive buyer journeys through the site, we can work with clients to define your buyers clearly. What's most important to them? How are they evaluating your competition? What will it take to connect?
We'll help you outline messaging themes and site structure that targets those ideal buyer personas.
Our advanced content strategy deliverable defines each core page of the site, and lays out the messaging goals, personas, and CTAs for each page, establishing user journeys through the site that lead all the way from the search results to the Buy button.
Content Blueprint System
If you prefer to use your own writers to create content, our unique Content Blueprints help you organize and clarify your messaging in a way that will be most effective online.
We define the strategy together. You create the copy in visual context that will fit the design being created. Together, we transcend the Lorem Ipsum filler text that most design agencies use to design your site.
We work together to create content that drives customers forward.
Our online portal simplifies the process of creating content and messaging that supports the strategy and works with your design. It integrates with our sitemapping tool for a birds-eye view of the site before we build it.
Online Sitemapping Tool
Our online site structure and organizational tool provides high-level visibility into the site as it is being designed. It ensures all content has a home, the names are clear, and the flow is smooth from the homepage to the CTAs.
Advanced
Targeted Service Pages
We architect entirely new content for the site designed specifically to pursue market opportunities identified in the SEO research.
After SEO research identifies the best market opportunities, we work with select clients to strategize, design, program and build powerful targeted pages architected to rank for specific, new search terms, appeal to specific audiences, and promote specific products.
By blending smart SEO and conversion-focused visual design, these pages can serve as new front doors for your business.
Let's Talk About Your Project.
"I came to Bizango with a vision and some website preferences. They took my ideas and exceeded my dreams."
(206) 462-4020
hello@bizango.com
3301 Burke Ave. N, #360, Seattle, WA 98103