The Edge

Medical Device E-Commerce and Brand Development

The right mouthguard
gives you an edge.

The Edge is a technologically-innovative mouthguard and the company's founder has launched an innovative new way for customers to buy a professionally-fit custom mouthguard without a trip to the dentist.

A versatile brand

Bizango created a versatile brand, from naming and messaging, through the creation of the e-commerce website.

Nightguards and Sportsguards are sold to different customers. So we created a flexible brand with an extended color palette to embrace different moods...

Day and Night

Nightguard customers achieve peace, health and restfulness.

Sportsguard customers take the field and compete with aggression.

As a flexible product family with a versatile brand, the Edge is with them every step of the way.

(206) 462-4020 | | 3301 Burke Ave. N, #360, Seattle, WA 98103